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How e-newsletters can help get you restarted after lockdown

Long gone are the days when clients would rely on press advertising to get their message across. Sure, social media and advertising may have a part to play in a comms strategy, but if you need to tell your customers that you are open for business and provide an incentive for them to visit you (in person or online) then a properly designed, carefully written e-newsletter, that links to appropriate content on your website, should get the job done. Just like THIS one.

E-newsletters deliver direct to customers' "digital doorsteps" - and because they will have subscribed to your business, they will be happy to receive it. Effectiveness can be accurately measured, with modern analytics letting you know whether they opened it and what action they took.

One of the typical objections to e-newsletters we hear is along the lines of "...they are just spam, I always just ignore and delete them". But if your customers have gone to the trouble to read your website or brochure, decide that they like what they see and sign-up to receive more information from you... then you can be sure that your own e-newsletter will be welcomed.

Post-lockdown, we also need to emphasise the risk of simply assuming that customers know that you are open. They do not. So make it easy and just tell them in a warm and friendly way via an e-newsletter. Make them feel like a valued customer... perhaps with an added incentive to visit your website or in person. That could be a discount, but we prefer offers that add value - like the bread and olives that arrive on your table but not on your bill.

All you need to do is provide us with a list of your e-mail subscribers. After a brief chat about the brief we will then design an e-newsletter template for you to consider (we'll use your images or source library shots and write all the copy). We will also help you to add any articles to your website that you want to the e-newsletter to link to - and that's vital to generate traffic to your website.

With a design approved, we then build the HTML file - the file that is actually sent to customers. We send you a test send to approve, then upload your database and decide the best day of the week & time of day for your customers to receive it.

After 24 hours we provide a breakdown of the analytics - which can also be accessed in real-time - which highlights who (specifically by email address) opened the e-newsletter, which links proved most popular and what actions were taken.

Finally, now is not the time to stay quiet - your customers want to hear from you and we're here to help make that happen.

If having read this article you would like to talk through the implications and benefits of an e-newsletter for your business, then please get in touch - you can call Brand Skillings on 01908 610768 or use the contact form HERE.

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