The White Swan Case Study

 Branding & Marketing Support

Following an extensive restoration by Fullers in 2012, The White Swan is a sumptuous Grade II listed hotel in the heart of Stratford-upon-Avon.One of the oldest buildings in Stratford, with parts of the structure date back to c.1450, The White Swan was originally owned by Robert Perrott, whose granddaughter married one of William Shakepeare's closest friends.

The original brief from Fullers gave us just 24 hours to develop new branding concepts - we provided six different approaches all of which were very well received.

We continue to support this flagship hotel, designing and producing a host of supporting collateral including staff uniforms, stationary, menus, brochures and seasonal promotions. We have also commissioned and art-directed photography for use in all printed material and on the website.


"I was delighted with the work produced for The White Swan”

Jonathon Swaine
Marketing Director - Fuller, Smith & Turner

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