In such an intangible market as financial services, the importance of a desirable and distinctive brand becomes even more important. Our clients are always looking for ways to differentiate themselves from the competition – combining excellent service with seamless marketing.
We originally met Peter Curtis, owner of DS Marine Finance through one of our work boat clients. Peter was looking to build awareness of his company within the marine sector and asked for our help. Over time we have helped with a complete rebrand, created a small profile brochure for shows & events, written editorial and developed advertising for the marine press.
“Working in collaboration with Brand Skillings has transformed the marketing of DS Marine Finance, increasing the level of publicity, exposure and enquiries. Nick and Charles have great experience and expertise in the marine sector - their advice and innovative ideas have contributed greatly to the performance of the company.
The advertising and PR campaign seen in the Seawork edition of Maritime Journal is testament to their creativity and connections within the industry.”
DS Marine Finance
As a new start-up, the partners at Odyssey, a financial consultancy for high net-worth individuals, understood the importance of establishing a memorable brand at the outset. Given the name of the business, we developed a number of concepts with classical influences. The final logo combines contemporary colours and elegant fonts, whilst pride of place goes to the Greek helmet.
As part of this project we also provided a succinct brand guidelines document – with straightforward rules for the logo, colour palette and fonts.
Everard have traded as independent insurance brokers since 1969, specialising in marine and related general trades insurance. With exclusive arrangements with respected insurers Everard provide marine hull, war and protection & indemnity protection for owners and operators of workboats, yachts, dredgers, tankers, container ships and trawlers.
Brand Skillings have helped Everard manage their website since 2014, initially creating a new back-office to the system which allows them to update images and make text changes at will. Since then we have helped add a new Private Client section and enhanced the usability of the CMS still further.