TYPOGRAPHY IS ALIVE & WELL ON THE WEB

Nick Brand explains how recent technological changes have enabled a return to true typographic values.

"The long lost era of being limited to 'web safe' fonts is at last dead and buried. Many designers, me included, despised being limited to poor quality, badly cut and sloppy fonts. There was a time, not actually that long ago, when the fonts that could be safely used on any website were very limited - but thankfully we no longer have to rely on the likes of Arial, Times, Georgia, & Verdana in our creative.  

The evolution of the web browser has helped us to consider broader combinations of fonts, with the only real limitation being our imaginations. The establishment of free Google Web Fonts and other font providers means that we can pretty much use (license permitting) any fonts we desire. And without wishing to bore, the technology behind this is really clever - essentially “serving” the font to whichever device you are using to view the website.

This is another positive step in bringing the world of digital design and printed design closer together, with many typographic principles coming into play in web based creations. And as I am always banging on about - helping to build the consistency vital for successful brands.

As a result designers all over the world have been pushing the boundaries to create stunning websites. Here are some of our current favourites, including our work for Jack Brunsdon & Son.”