Keep the Space

KEEP THE SPACE

Nick Brand discusses the how the use of space is transforming web design. 

“You can’t help but notice that the overall look of many new websites is now more minimalistic. This design trend is reaching all corners of the internet, often characterised by impressive imagery, larger typography, long scrolling web pages and plenty of space.

So what is driving this shift in style? 

With more people using smartphones and tablets, ensuring that a website looks good on smaller screens is no longer an option - it’s essential! Thankfully this also means that the pressure to fill every space with yet another message is diminishing - put plenty of “air” around your headline and the hierarchy of your page changes, ensuring visitors read the most prominent type on the page first.

And whilst we will talk about the power of decent photography another day, a recent study stated that people can process and retain visual images in as little as 13 milliseconds, meaning that a quick hook is all it takes.

Technical advancements have also enabled the forgotten art of 'letter-spacing' to reappear - allowing us to focus on getting your message across beautifully, without the noise of “fancy” graphics. The result is very much like a window display for a high-end fashion retailer.

The overt use of space in web design also sets high expectations for visitors, very often denoting premium brands - here are some of our current favourites, including our recent site for Christian Blake.”





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